Effective communication is essential, especially for political leaders. Some obvious rules of thumb:
- Know your audience.
- Get close to them.
- Be comfortable and relaxed.
For example, here is what Obama needs for a talk to a few school children. As you can see, there’s not much room for the kids. Note: the secret service guy in the back is not taking any chances with any terrorist-type 8-year olds!
And, here’s what the last guy needed.
BOY, THANK GOD FOR TELEPROMPTERS!
Tom Motherway